Selfridges Beauty Advent Calendar 2026
For today’s Calendar Countdown, we’re taking a look at the Selfridges Beauty Advent Calendar 2026.
As always, these posts are based on my own opinion. I’ll be comparing the calendar with previous versions, other advent calendars on the market, and most importantly, whether I think you’ll get your money’s worth from the products inside.
I don’t buy every calendar I feature because, quite honestly, that would be a huge waste of products! Instead, I’m looking at them from the perspective of someone who loves beauty, has years of retail experience, and thinks advent calendars are a great way to discover new brands and try products you might not otherwise pick up.
At a Glance…
- Price: £250.00
- Total Product Value: £1,278.00
- Full-size products: 33 out of 40
- Previous year’s calendar price: £250.00
- Savings: Over £1,028.00
What does the brand say?
“The wait is over. The Selfridges Beauty Advent Calendar 2026 has officially landed – and this one is seriously worth the countdown. For the third year running, we’ve kept the price at £250, while increasing the value inside to £1,278 (yes, really). And not only that; behind its bright yellow doors, you’ll find 40 products, including 33 full-size and 38 Selfridges-exclusive products, bringing together some of the most coveted names in beauty.”
What’s inside?
- Color Wow Color Security Shampoo 75ml
- Color Wow Color Security Conditioner 75ml
- Manucurist Complete Nail Serum 15ml
- Manucurist Nail File
- Manucurist Active Shine Nail Care 15ml
- Laneige Glaze Craze Tinted Lip Serum in Blueberry Jelly 12g
- Wonderskin Lip Stain in XOXO 4ml
- The Ordinary Glycolic Acid 7% Exfoliating Toner Solution 100ml
- Sol de Janeiro Delicia Drench Shower Oil 385ml
- Kylie Cosmetics Kylie Supple Lip Glaze in Nude Kiss 3ml
- Kylie Cosmetics Kylie Precision Tip Lip Liner in Comes Naturally 7g
- Mirror Water Buff Dry Body Brush 155g
- Beauty Works 10-in-1 Miracle Spray 250ml
- Champo Pitta Lash Serum 4ml
- UKLASH Brow Sculpt Brow Gel 8.5ml
- Rodial Bee Venom Super Serum 30ml
- Moonglaze Phases Blush Stick in Mars 3g
- Morphe M200 Dual Ended Cream & Powder Blush Brush
- Phlur Cherry Stem Eau de Parfum 9.5ml
- REFY Lip Stick in Rosa 3.5ml
- Maria Nila Floral Drift Hair Mist 100ml
- Dr. Barbara Sturm Hyaluronic Serum 10ml
- Tatcha Luminous Dewy Skin Mist 12ml
- 111SKIN Celestial Black Diamond Eye Mask
- Trinny London Sheer Shimmer Highlighter in Violine 4g
- Paddywax A Dopo Black Cedar & Fig Candle 226g
- Huda Beauty Blush Filter Palette in Rose Berry 7.5g
- Isima Superbomba Triple Repair Peptide Hair Mask 75ml
- REHAB. Mini Dose Hair Oil Capsule 2.0 8 x 1ml
- ELEMIS Pro-Collagen Black Cherry Cleansing Balm 50g
- Discothèque Lola at Coat Check Eau de Parfum 50ml
- Augustinus Bader The Rich Cream 15ml
- Augustinus Bader The Hydrogel Face Mask 30g
- Balmain Carbone Eau de Parfum 10ml
- Burberry Brit Shine Lipstick in 606 Rose Petal 3g
- Jo Malone London Peony & Blush Suede Cologne 30ml
- Gucci Mascara L’Obscur in 01 Eve Black 7ml
- Lisa Eldridge Seamless Glide Eye Pencil in Burnt Umber 1.2g
- Marc Jacobs Cream-to-Powder Eyeshadow in 120 Delete That 1.5g
- Charlotte Tilbury Airbrush Flawless Setting Spray Matte 34ml
- Selfridges Beauty Concierge Card
How does it compare to last year?
As mentioned above, Selfridges has kept the calendar at £250.00, making this the third year in a row at the same price. However, the value has increased considerably, from £1,136 last year to £1,278 this year. An increase of £142.00!
The number of beauty products has also increased. Last year’s calendar contained 36 beauty products alongside the Beauty Concierge Card, whereas this year’s has 40 beauty products plus the card. And the number of full-size products is particularly impressive this year, with 33 full-size products.
And while the packaging remains recognisably Selfridges, with the signature yellow design, I think keeping the same overall aesthetic works. It’s become part of what makes the Selfridges calendar instantly recognisable.
Who would I recommend this to?
This would be a good choice for you if you:
- Love trying lots of different beauty brands
- Want a mixture of skincare, makeup, haircare, body care and fragrance
- Prefer advent calendars with a large number of full-size products
- Enjoy luxury and premium beauty brands
- Like discovering products you may not normally buy
- Have £250.00 to spend on a beauty advent calendar
- Want something that could also work well as a shared calendar
I’d probably skip it if you:
- Have a strict advent calendar budget
- Only want skincare or only want makeup
- Already own lots of products from the brands included
- Prefer smaller, more focused advent calendars
- Wouldn’t use enough of the products to justify the £250.00 cost
My Thoughts
Priced at the same £250.00 as last year’s calendar, but now worth £1,278.00. I think Selfridges has done a really good job with this year’s offering. The increase in value is impressive, especially when you consider that the price hasn’t increased at all.
There is a really good mix of skincare, makeup, haircare, body care and fragrance, and there are some fantastic brands included. Seeing names like Augustinus Bader, Dr. Barbara Sturm, Tatcha, Gucci, Burberry, Jo Malone London and Charlotte Tilbury alongside some more affordable brands gives the calendar a good balance.
The 33 full-size products is the biggest selling point for me. When you’re spending £250.00 on an advent calendar, I want to feel like I’m getting products that will actually last beyond Christmas, rather than lots of tiny samples.
I’m also really pleased with the lack of repeats. There is technically one repeat when you include the Beauty Concierge Card, but as that’s an experience rather than a beauty product. And something Selfridges has included in previous years so I don’t really count it. The actual beauty contents feel completely new compared with last year.
The only thing I’d say is the same consideration I had last year: will you actually use everything? There are 40 products here, and although that sounds fantastic, there will inevitably be products that aren’t right for everyone. If you’re only interested in a handful of the brands or categories included, you may be better off spending £250.00 on a few specific products or gift sets instead.
But if you’re someone who loves the excitement of discovering lots of different beauty products, I think Selfridges has made a very convincing case for its 2026 calendar. For me, this is stronger than last year’s offering.
Do you get your money’s worth?: Yes
Calendar Countdown Verdict: Consider
Link to advent: https://www.selfridges.com/GB/en/product/selfridges-beauty-advent-calendar-2026-worth-1278_R04694469/
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As always, thanks for reading…
